Product Name Change Testing for BAT (2013) – South Sudan

This study, ran in Kenya, Uganda, Tanzania, DRC, Somalia and South Sudan was designed to seek views on cigarettes name...
Product Name Change Testing for BAT (2013) – South Sudan
This study, ran in Kenya, Uganda, Tanzania, DRC, Somalia and South Sudan was designed to seek views on cigarettes name change. We tested the cigarrtees with different male smoking groups. We conducted 9 FGDs with male smokers aged between 18 and 45. We recruited respondents, moderated FGDs, transcribed the FGD and prepared report.

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